Diving into Ballroom Dancing

 

I love to dance, mainly in Zumba classes, with friends or just as a way to shake out some stress in my room. However, I've always been curious why there's not more enthusiasm amongst people my age to learn ballroom dancing. The Brandcenter Strategy track was challenged to put our research skills and storytelling abilities to the test by creating subculture videos. I was honored to be one of five videos chosen to be shown at the 3rd annual Subculture Film Festival. Could ballroom dancing be a new subculture of my own? Watch my video to find out!

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What leads people to Ballroom Dancing?

• A desire to try something new

• A love for all types of music

• Having a passion to share with a loved one

• The enjoyment of meeting new people

• Stress relief

 

What do they love about it?

• It’s fun when people make mistakes

• It can break down relationship barriers

• Men have to lead, women have to follow

• Major confidence boost for women

• Non-alcoholic fun

 

Interested in trying it out? Here's some advice from people I interviewed...

• Don’t expect to get it right on the first try

• Have fun, don’t take it too seriously

• Be good at your role as either a leader or a follower

• Let the dance save you

• If you feel lost, just keep moving to the beat